Dr. Dale Atkins visits the TODAY Show and suggests that men and women experience the “itch” equally. Further, men and women don’t pay as much attention to commitment and forget why they got together in the first place which is to build a life together, share their values, to respect one another, and to care about the other person even more than they care about themselves. Couples must accept and even make time for spontaneity in the face of household commitments, soccer games, and work.